PRODUCT DESIGN, Packaging DESIGN
FERTILITY TRACKING FOR THE MODERN WOMAN
Ava 2.0 is the second generation fertility tracking bracelet from Ava Women. Whether the user is trying to conceive or just trying to understand her fertility cycle better, the bracelet helps women better understand their bodies. Ava works while the user sleeps, tracking skin temperature, resting pulse rate, breathing rate, and HRV. The metrics are then compiled and analyzed through the Ava app that visually communicates the data to the user.
Comfort + Performance
DesignING For SLEEP
MINIMAL collaborated with Ava to minimize and improve upon the original Ava bracelet. Focused on sleep, MINIMAL optimized comfort and performance during wear. The soft forms and rounded edges of the module and band were designed to eliminate any points that would cause discomfort or snag on bed sheets, while the band is thin to provide the wrist with a maximum range of motion and sensor performance.
Out Of Box experience
We understand that a product experience requires consistency at every touchpoint. After working through the hardware challenges, MINIMAL designed the packaging and out-of-box experience, and then identified the packaging suppliers capable of meeting Ava's timeline and budget. From the design of the structural packaging through review of die lines for the final artwork, MINIMAL guided the packaging development process to ensure success for Ava.