Product Design, Mechanical Engineering, Brand Identity, WEB Design, CMF, Prototyping, Sourcing, Manufacturing Liaison




Have a good Snooz


SNOOZ is an elegantly designed acoustic noise machine that turns your bedroom into a haven for sleep and compliments your modern aesthetic. With a real fan inside, SNOOZ helps you fall asleep to the natural soothing sound of moving air without actually blowing cold air on you. 



DESIGN Approach

Creating a haven for sleep


We set out to create a premium sleep product that would be a welcome addition in the bedroom. Designed to be discreet, SNOOZ blends into a variety of environments. On the outside its a beautifully designed object. On the inside it's a perfectly engineered tool for sleep.

The simple, spherical shape and soft fabric shell add depth and texture to the design while remaining subtle yet intuitive in its functionality. In addition to concealing the mechanical fan and venting within, the 3D knit fabric also acts as a floating surface that rotates around the core, allowing for tone adjustment with a simple turn.  A capacitative white top surface uses LED icons that disappear when not in use. Its lightweight, compact design makes SNOOZ ultra-portable for easy travel.

Using a Bluetooth connection and the SNOOZ app, users can control a variety of features from their smartphone, including adjusting and calibrating the volume and setting automatic timers.

“MINIMAL took our concept in its most base, functional form, and transformed it into a beautiful, impactful design.”
— Eli Lazar, Co-Founder of Snooz



Holistic Brand Experience

Visualizing The SOund Of sleep


In order to create the visual identity for a brand centered around sound, we set out to find a way to visualize peaceful white noise. The SNOOZ brand experience was developed with a perfect night's sleep in mind.  

In creating the logo, we used known elements that evoke sleep. The moon is an iconic symbol for bedtime, so we worked with the double OO's in SNOOZ as planets to build a crescent moon into the brand name. We were inspired by the ethereal quality of the northern lights as a way to visually show the impact white noise can have on your sleep environment.

Brand iconography was created to further communicate at-a-glance benefits of the device.

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